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MJS - Tornado Diamond Tooling

MJS is a leading force in the Australian flooring industry, and has a reputation for supporting quality products and building strong, long term relationships with suppliers. So when they decided to add a new range of floor grinding equipment from Tornado Diamond Tooling to their shelves, they wanted to do it properly. The campaign was all about driving sales growth throughout the year, following the official launch in July.

Fortunately, Tornado Diamond Tooling make excellent, high quality products, and we were able to demonstrate the value of the products through video, print, in-store promotion stands, and email. The Bear team worked not only with MJS, but with the owners of Tornado directly, in order to assist them in the creation of presentations and supporting sales material.

In addition to driving sales, the Tornado launch was the flagship product for the launch of the MJS Online Training site, an educational portal designed to further position MJS as a leader in the industry. The portal required the creation of the online infrastructure and over 30 minutes worth of product and sales training videos.

Video Production

Creation of a dynamic and engaging commercial, compelling corporate sales video, and long form training material.

Online education portal

Development of a full educational infrastructure, with video content, quizzes, and reporting.

Sales & Product Training

Bear worked closely with Tornado & MJS staff to develop and synthesise an efficient sales process.

Graphic Design

Print & in-store promotional content to keep the new brand front and centre.