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Why you need strong video in your marketing

Did you know that the human brain processes visual imagery 60,000 times faster than text?

Sure, it may be easier as a business to push out some text and publish it online to try and get a message out there, but will it be as effective as a well-produced video? According to science, absolutely not!   

Not long ago, video marketing was considered the next “up-and-coming” form of content. Now, it’s truly claimed the title of top dog when it comes to sharing your brand or promoting your products. Ask yourself, have you invested enough video in your pool of marketing tactics? 

If the answer’s “no”, it’s time to rethink that. Here’s why you need strong video in your marketing! 

1. Customers learn more from videos

97% of marketers say that videos help customers understand products.

Gone are the days where consumers and businesses were reeled in solely by print ads and billboards. Those channels are still important, but video content distributed online can be a more efficient route to your target audience.

They’re doing quick internet searches to find honest and valuable information about the product or service they’re interested in – and this is exactly where video shines! 

By incorporating video into your marketing strategy, you’re giving your audience a more interactive and engaging learning experience that helps them retain relevant information.

Just look at the stats! According to HubSpot Research, over 50% of consumers want to see videos from brands over any other type of content. 

?Tip: Stuck on video ideas? Try turning a blog into a video or create a product tutorial animation.

Turning written information into engaging visual content is a great way to interest and inform your audience. 

See an example of a great video here:

What’s great about this video?

  • Draws the audience in with emotional core
  • Stunning imagery and cinematography
  • Tells us about the brand’s philosophy
  • Uses animated text to highlight key information

2. Enhances SEO

A website is 53 times more likely to reach the front page of Google if it includes video.

You heard that right… video not only helps engage your audience, but it’s also become a staple for getting good search results! 

In recent years, search engines have prioritised SEO-optimised videos because they see them as higher-quality content. 

If you’re planning on uploading a video to your website, ensure that you’ve incorporated the right keywords, a strong meta-description, and a descriptive title! 

Since web crawlers are still text-based, leveraging the caption feature as much as possible is key to attaining a better position on search engine results pages (SERPs). 

3. Boosts conversions

If you want to start seeing more conversions, video marketing could be the answer. 

According to Wyzowl, 74% of consumers who see a product or service in action via a video will end up making a purchase! What’s more, videos placed on landing pages also boost conversion rates by up to 80%

Just don’t utilise autoplay! There’s nothing more off-putting than a sudden burst of unwanted audio.

4. Builds positive relationships with customers

Does your online presence come off as uninspiring, or at the very worst, robotic? 

If you answered “yes”, then there couldn’t be a better way to connect with your followers and potential customers than through live video. 

Whether it be on Facebook, Instagram, or Snapchat, live stories are a great way to offer your audience a behind-the-scenes glimpse into the inner workings of your business – who’s in your team, what your office looks like, and of course, the cute office dog! 

Sharing your culture with your customers also holds a range of other long-term benefits – from easier recruitment of new team members to getting new followers interested in your brand.

?Tip: Live broadcasts get 10x more comments than regular video content!

When broadcasting, encourage your audience to engage in the live feed and ask questions. Who knows, you may even land a new customer! 

Ready to kickstart your next project?