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CMC Project
CMC Project


With corporate headquarters in Irving, Texas, Commercial Metals Company is a global company that operates more than 120 local recycling centers; steel mills; fabrication facilities; marketing and distribution offices; construction-related product stores; heat treating facilities; and other related operations – in more than 12 countries.

Bespoke campaigns tailored to specific needs.

Bear Marketing worked with the key stakeholders in Marketing and HR for CMC, a Fortune 500 steel company, for more than two years. We provided them with an integrated marketing solution for a wide range of projects including creating print materials, undertaking niche market awareness campaigns, filming their national induction video and orchestrating a sales and marketing workshop for their national annual conference.