Based in Hillcrest, Colourfast supply everything a panel beater or DIY car restorer could ever need, from spray guns to safety equipment to panel stands. With three brick-and-mortar locations around Brisbane, Colourfast were looking to expand into the digital arena and begin selling their full range online.
Bringing colour to the panel beating industry.
Bear built an e-commerce site from the ground up, complete with photography, a DIY training video series, overhauled branding and over a thousand unique products, in just a few short months. To get the word out about Colourfast’s range of spray guns, we launched the “Choose Your Weapon” digital campaign, built around a high-concept, television-quality commercial and promoted through social media, driving traffic to the website. Following the refreshed branding on the website, we created email signatures, letterheads, in-store posters and downloadable DIY guides.