Helen’s European Cuisine is the market leader in European specialty foods and a major supplier of fine quality foods throughout Australia. Helen’s are very much a premium product and premium price brand.
It’s all in the presentation.
Helen’s engaged Bear Marketing early 2016. They have a similar two tier marketing approach where their customers are the distributors but they must drive their brand value and create sales demand with the end user. We have been able to provide ongoing strategic and tactical sales support, developed content for a distributor relationship program and pursue various general marketing avenues. These include designing collateral, website development, online advertising and social media. More recently, we have engaged in a catalogue redesign, which has resulted in their brand refresh.