MJS is a leading force in the Australian flooring industry, and has a reputation for supporting quality products and building strong, long-term relationships with suppliers. So when they decided to add a new range of floor grinding equipment from Tornado Diamond Tooling to their shelves, they wanted to do it properly. The campaign was all about driving sales growth throughout the year, following the official launch in July.
Brand launch done right.
Fortunately, Tornado Diamond Tooling make excellent, high quality products, and we were able to demonstrate the value of the products through video, print, in-store promotion stands, and email. The Bear team worked not only with MJS, but with the owners of Tornado directly, in order to assist them in the creation of presentations and supporting sales material.
In addition to driving sales, the Tornado launch was the flagship product for the launch of the MJS Online Training site, an educational portal designed to further position MJS as a leader in the industry. The portal required the creation of the online infrastructure and over 30 minutes worth of product and sales training videos.