reating a good marketing strategy is complicated at the best of times. It requires complex plans and audience engagement, and occasionally, it feels as if it takes a bit of luck as well. As the world becomes increasingly digital, marketing has to keep up, and it’s not always easy.
When a certain strategy is successful, it is important not to sit on its laurels. In the fast-paced world we live in and market to, what works this month may fail miserably 2 months from now. Generating leads is not all that matters out of a marketing campaign; there are always ways to improve upon its efficiency and effectiveness. But to do so, you have to first figure out what’s missing from your current approach, and ask the right questions.
Do you know your WHY and are you communicating it correctly?
It is so important to know your Why and use it to drive your communication strategies. Many companies make the mistake of developing their marketing plan based on What they provide their clients, or How they provide their clients with solutions. The Why helps tell the brand story, and with a clear brand story, you’ll be able to develop a much more effective and cohesive marketing strategy. People don’t buy what you do; they buy why you do it.
Is your content search engine optimised?
Search Engine Optimisation (SEO) is so important for every brand that wants to be found online. Less than 25 per cent of Internet users make it to the second page of Google results, and if your website isn’t optimised correctly, it’s not ranking. If it’s not ranking, you’ll be losing traffic to your competitors. To improve SEO, you need to focus on developing a list of your most useful keywords and integrating those keywords into all content on your website. Generate quality content that is informative and relevant to readers so that Google takes notice of your website.
Are your customers segmented correctly?
With the rise of mobile devices, businesses now have the capacity to collect abundant data from each individual customer. This has led to a major shift in how businesses are approaching marketing, by tailoring ads to individual segments of customers, rather than large audiences. It’s important to not go to market with a one-size- fits-all approach, especially if your segments are vastly different from each other.
Have you got your brand personality figured out?
Marketing today requires a human element. If your marketing lacks personality, there’s a good chance you’re boring your audience. You need a distinct personality and image for your brand that resonates clearly throughout all of your different marketing channels. This way, customers can get to know your brand personally, while experiencing heightened engagement.
At Bear Marketing, we look at all these factors and more to ensure that you are going to market with a sound, strategy-driven marketing campaign. To find out how we can customise an integrated marketing solution that is tailored specifically to your needs, get in touch with us today.