The Bear team has been inspired. We had the chance to talk with Nick Reynolds, the Global Head of Digital, Web & Social at Lenovo to share some fresh insights into the ever-changing world of marketing.
There was a lot that we took away, encouraging us all to think about the work we produce and how we distribute it.
Naturally, we can’t keep all of these insights hidden away and so we will let you in on the secrets.
Marketing is more than just how a customer finds out about your brand.
Nick is incredibly passionate about the idea that marketing encompasses more than just advertisements and logos, it is about the entire journey the customer takes with the brand.
From when the customer first finds out about your brand right through to support or servicing, your brand and ideals need to be present.
This is one of the best ways to retain your customers and has become increasingly important as social media has become more widespread.
Using every stage of the customer’s journey with your business as a marketing opportunity will improve their experience and bring them back for more.
LinkedIn is a more powerful tool than you might think.
In business to business engagements LinkedIn has become a powerful tool to organically reach other businesses.
Nick gave some insights on how LinkedIn can be be used to connect to new businesses.
He believes that a simple way of increasing your businesses presence is for everyone on the team to join up and keep their profiles updated.
Team members should remain active, sharing content that each other has shared and posted to remain connected.
Adding to this with content created by the business, like blogs, will increase presence and convey a sense of expertise when potential clients contact you to enquire about your services.
Digital has given even the smallest business a loud voice.
Nick pointed out to us just how many different marketing tools exist that massive corporations use.
Now these same tools have been made available for smaller businesses to use.
All it takes is some know how teamed up with great content and any business can have just as loud a voice as the biggest companies.
Bear’s head of creative, Nick McKone found this insight incredibly important for our clients.
“We can apply the exact same approach to content and distribution that the biggest companies in the world do. We can hit people locally with the exact same power that a giant international corporation can hit them with without having to pay a fortune.”
Adopt new technologies early to stay ahead.
There is a plethora of up and coming digital trends that, as Nick pointed out, have become increasingly important to jump on board with before they hit the mainstream.
One example of this is voice based search optimisation from devices such as a Google Home or Amazon Alexa.
Nick believes that these voice based searches are going to turn everything we know about SEO on it’s head.
It has become important to think how someone would search the internet with their voice over a keyboard.
Before when someone was typing into Google they would say “Hormone kit” but when speaking into a smart speaker the language will be a lot more natural: “How to tell if your hormones are out of balance”.
This new way of thinking about SEO will become more prevalent as the mainstream catches on.
The entire Bear team loves to stay ahead of the competition and these insights by Nick Reynolds really further ignited our passion for what we do
We are excited to put all we have learned from this conference into our work to help our clients grow and to place their brand in the best position for the future.