If you’ve been toying with the idea of starting a blog for your brand, because you read an article somewhere that said maybe you should, it may just be the best business decision you’ve made all year. For those who still need a little more convincing, we’ve compiled six solid reasons why your business will benefit from a blog.
A blog will strengthen your SEO
In case you hadn’t heard, when you have a blog Google really likes it. Maintaining an online platform of this nature—one that is updated regularly with high quality posts on highly relevant topics—makes a substantial difference when it comes to how you rank on all major search engines. Not only does a blog keep your brand’s digital platform fresh and current, it also keeps people browsing on your website for longer periods of time. The best part? Blogs allow you to make the most of both short and long-tail keywords in your online content, which is of extreme importance if you’re looking to improve your SEO strategy.
Blogs encourage better online engagement
Ask any brand who runs a successful blog and they’ll most likely tell you the same thing: blogging can lead to a serious boost in engagement. Both with existing customers and also with newcomers that may have been linked to your blog by an organic online search, their colleagues or their friends. Whether you turn your blog comment function on or leave it off, publishing blog posts on a regular basis gives you and your clients plenty to talk about, both online and in person. Sharing your articles on social media also prompts dialogue with your followers, allowing you to learn more about their interests to better target your future messages.
A blog allows you to show off your business savvy
Don’t be modest, you know you want to. And if we’re being completely honest, you probably should. With more and more businesses investing in digital real estate, now is not the time to be shy about showing your online target audience what you’ve got. Your blog is the ideal platform to do just that. Whether you’re a design firm sharing content on industry trends or a mechanic sharing knowledge on the latest professional grade equipment, a blog is an easy way to show your clients that you seriously know your stuff.
Blog posts are easily (and frequently) shared
On the note of sharing, maintaining a blog also allows your customers to do some of the groundwork for you. The more interesting and engaging articles you write, the more likely your customers are to share your content. Not only does sharing show caring online, but it also spreads awareness of your brand, allowing more people to learn about your story, products, and services without you having to lift (or click) a finger. Basically, you don’t have to be a digital marketing expert to appreciate the power of the share button. Which is why, if you’re going to maintain a blog, high doses of creativity and originality are paramount. You wouldn’t share a story that bored you to tears, and your customers probably won’t, either.
A blog has the power to build an online community
Much like the social media communities that follow your brand on sites like Facebook, LinkedIn and Instagram, your blog marketing community will gather (in digital spirit) around your blog. This digital community is made up of the loyal customers and clients who religiously read, comment on and share the content of brands they like, make sure your potential customers and clients have a regular reason to visit your site and share your content across all platforms.
A blog gives you the chance to show your customers who you truly are
While sharing content on social media is a great way to show who you are as a brand, a blog allows you to go deeper with your story. Your social media following is most likely familiar with your aesthetic, but your blog is often where stronger and longer lasting brand relationships are made. This is because your blog community gets to know who you truly are and what you value and represent via the stories that you share. This allows them to spread the word on your philosophy, extending your reach and enhancing your credibility as a brand.
Want a blog but don’t know where to start? We help countless businesses with blog writing and web content. Whatever it is that you require, we’re here to help make your transition into blogging a breeze. Contact us online or call 1300 76 2327 today.